AllTrails - Paid ads

Designed a range of paid ads across multiple campaigns from seasonal promotions to subscription offers and app discovery. Each ad was crafted to drive conversions while staying consistent with the AllTrails brand across varying formats and placements.

Role
Design Lead — Visual Design, Layout, Art Direction

Team
Creative Direction: Matt Giesting
Design Lead : Will Domingue
Copywriter: Michelle Agaron
Motion Designer: Rubén Diaz

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AllTrails - City Spotlights