Ulta Beauty — DEI Brand Identity

Commissioned by agency INK-MGMT to design a suite of internal DEI logos for Ulta Beauty's Business Resource Groups. Created 7 logo identities under the parent brand "Beauty is Belonging" each representing a distinct community within the organization: Black is Beauty, Pride is Beauty, Women are Beauty, Familia is Beauty, Asia Pacific is Beauty, and Service is Beauty.

Role
Graphic Designer — Logo Design, Brand Identity

Team
Creative Direction: Jason Pierce
Copywriter — Ant Tull
Design — Will Domingue

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Art Noir — Social Design System