Loop X SXSW – Experiential Campaign
Designed the full campaign for LOOP's first SXSW activation — a free ice cream event in Austin that doubled as a conversation starter about credit score discrimination in insurance. Created the LOOP x SXSW brand lockup, event signage, social content, and email campaign to drive attendance and amplify the brand message on and off the ground.
Role
Design Lead — Campaign Design, Brand Lockup, Event Design, Social & Email
Team
Co-Founders: John Henry & Carey Anne Nadeau
Design Director: Maricela Johnson
Product Designer: Ali Khazanbeik Design Lead: Will Domingue
Social Media Manager: Taylor Richardson Photography & Videography: Arismendy Montero
